Eli Pariser coined the term “the filter bubble” back in 2011. He has defined it as this “Invisible shift in the flow of information
which could be problematic”, however I see it as “Invisible shift in the flow of information which is problematic“.
In simpler terms the Filter bubble is this unique universe/flow of information that you live in online, but you don’t call the shots. Yes they(the bots) use information that you have given them, (your clicks, your browser, your history) to decide what is more suitable for you to see, but the problem with this is, you do not get to see what is not shown to you!
Mark Zuckerberg once said “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” Eric Schmidt also had a similar quote “it will be very hard for people to watch or consume something that has not in some sense been tailored for them”
These algorithms are important for social media and google as they aim to create better and more valuable user experiences.Even offline Google uses at least 57 signals including your location, your machine, your browser e.t.c But before we had gatekeepers , who controlled the flow of information and we thought the internet came in and swept them out.However, instead of getting rid of the gatekeepers, we have just replaced them with bots and algorithms. Thus the internet is taking us to a place where it shows us what it thinks it wants us to see and not what we need to
The internet was supposed to come in and introduce a world where information was shared freely allowing people to form opinions without bias. This filter bubble – social tailoring of the internet has taken us back to Square One
Enter the title of my project “Square one”, I want to quite literally place my audience in a square and using augmented reality make them aware of the filter bubble, how it works and how it negatively affects them.
At the time I am writing this post I am only at the early stages of the development making some breakthroughs with AR
— Jj (@JjGacheru) October 27, 2016